As predicted, here is yet another "vintage" watch model from a popular Swiss luxury watch brand (that is coincidentally French owned). Zenith underwent new direction recently and this may be one of the first models to stem from that change. There are high hopes for the brand that was for the last few years making interesting, but unbuyable watches that lacked soul or clear purpose.

This new model is certainly a change, but I don't think it is for the better. the Zenith Vintage 55 watch has all the right things in the right places but nevertheless feels uninspired. There are better options with a very similar design from brands such as Chopard, Union Glashutte, Patek Philippe, Vacheron Constantin, and others. The Vintage 55 simply lacks the character that people are looking for when buying a new watch meant to evoke feelings of some amorphous "retro past." At least it is somewhat trendy with a now "in" vintage look and brown dial.

The watch is in a 40mm wide 18k rose gold case with matching hands and hour markers. A tasteful subsidiary seconds dial and dauphine hands meld logically with the arrow hour markers that have one of the watch's only unique features - center "cuts" in the indexes. A single Arabic numeral is used for 12 o'clock to orient the dial. Likely the most enticing aspect of the Vintage 55 watch is the Zenith caliber 689 automatic (with 22k gold rotor) in-house made movement that is very thin at just 4mm thick and is COSC chronometer certified. Unless the price for the Zenith Vintage 55 watch is particularly inviting, I just don't see what makes the watch differ from the competition unless you are a "Zenith only" person. As one more possible incentive (or realization on Zenith's behalf), the watch will be as a limited edition of 100 pieces.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Swiss watch maker Hublot is making 12 awesome piece unique watches with musical group Depeche Mode. Hublot is teaming up with Depeche mode as part of a charity concept to benefit the Teenage Cancer Trust that will take place on February 17, 2010 at the Royal Albert Hall in London (tickets are available at Livenation).

Hublot will be making 12 one-off watches for an accompanying charity auction to support the event. Each of the 12 watches will have one of Depeche Mode's album covers on the dial. The watches will most likely be a Hublot Big Bang modified specially for the one-of-a-kind watches. While images of the watches haven't been seen yet, we can imagine how cool they will be.

In all likelihood the watches will be auctioned off as a set. Meaning that one lucky auction bidder will be able to own the entire collection of 12 watches - a perfect collector's item for the ultimate fine watch, and Depeche Mode music fan. Both Hublot and Depeche Mode are excited about the collaboration - and I can't wait to see what the watches looking sometime next year.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

For the holiday season Montblanc presents a new jewelry item - these gold, diamond studded rings shaped like the Montblanc star emblem (you usually see it in white against black). The specific model is the Montblanc 4810 ring collection. The rings are quite clever and come in three thicknesses with varying amounts of diamonds. Materials include 18k white, yellow, or red gold - looking nice in each. Montblanc has been really trying to emphasis its jewelry and accessory collection over the last few years to bolster its already popular watch, and of course pen collections.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Volna is a luxury watch brand with an interesting slogan - "Russian Heritage Swiss Made." As a luxury watch maker their theme is giant paradox as the Swiss concept of luxury and Soviet Russia are concepts that clash. But ignore that little issue for a moment and you have a unique design niche for a luxury watch maker. In the red tinted vision of old Soviet era military technology, is a brand that celebrates the look and feel of that style of military nationality. In a country where often times the military elite got paid in medals versus money, their military equipment at least needed to have an impressive look and feel.

Volna watches are all about attempting to rethink and recreate that image. The brand's newest watch is the Typhoon Siberia SHCI - a cool if not gimmicky means of adding something fun to the luxury sports chronograph watch segment. The name of the watch sounds like a foreign translation of a Hollywood action movie that might be called "Siberian Storm" - that somehow ends up "Typhoon Siberia." This new model is all in a very good type of grade 5 (G5) titanium and has a unique system that Volna has developed. Strap is rubber.

An irony of many chronograph diving watches is that operating the chronograph too deep underwater will damage the watch by letting water in. So Volna has developed a "Security Hand Chronograph Indicator" (SHCI) that displays a message on the dial of whether or not the chronograph is locked or unlocked for use. Locking it is done vial a turning lever located on the crown.

The watch case is 46.5mm wide and water resistant to 300 meters. There is a propeller engraved into the caseback and the crown. The dial is in black with decorative satin finished ruthenium plates and either red or black on black numerals and hands. Inside the watch is a Swiss Automatic movement that is likely a modified ETA. There are two versions of the watch (red on black or black on black dials), with limited editions of 125 pieces each. Not too sure about price, but it is over $10,000 per watch.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Some people are hard to shop for, or alternatively you don't know someone well enough to get them something they really like. Then you have the added pressure of the Holiday season closely coming to its apex, and you are left stressing about what to get for those important people in your life. Usually the idea of a book doesn't get ones juices flowing as the idea of an exciting gift, but that isn't always the case. Here you have just one good example, of a world of image-rich publications that make a stunning presentation, and provide hours of interest. It is hard to go wrong.

This book is the Atlas of 21st Century World Architecture from Phaidon Press. Call it a coffee table book, but it is one that people will want to look through a lot. The big book is about 20 lbs and 800 pages of pictures and detail rich content that is perfect for anyone with even a mild interest in architecture. I can't put the book down - each full page is dedicated to a specific structure, complete with technical layouts, photographs, and discussions of the building function, design, and about the architect. Structures include single family homes to massive complexes. Further, the book is arranged into color-coded sections by continent. That makes it easy to see the differences in architecture by region as well as culture.

Remember that the Atlas contains new buildings, all from the 21st century. You really get an incredible survey of how varied modern architecture really is. In addition to this publication, Phaidon produces a range of topical publications that would likely suit just about anyone, of any age or interest type. A great gift or for yourself. I just got too excited about this book not to blog about it. Retail price is $195, available direct from Phaidon.

This new watch brand just sort of popped up out of nowhere. It looks to be aimed mostly to the fashion and high-end crowd who wake up each morning thinking about how blingy they want to be on a scale of 1 to "blinded by sparkles." Still, the watches aren't to shabby. Rather appealing looks with high quality components and Swiss movements. The first line from the Avenir Chrono brand is this Boss Premiere watch collection that comes in steel, rose gold, and platinum. Plus, you can get them decked out with diamonds. Now that I think of it, with a name like Avenir Chrono, the brand pretty much has to release only chronograph watches from now on right?

The guys behind the brand are also behind the Rafaello & Company Jeweler brand. They tend to stick to urban pop culture elite as their best clients. While watches are not a new venture for them, the Avenir Chrono brand is. The watches comes in two sizes - 50mm wide and 44mm wide. Both bold in stature. There is one major thing that the watches really excel at, and this is high contrast to attract attention. Watch makers have known for years that a high contrast ratio look in watch makes them appealing. Plus it is good practice to throw in a splash of red. Look closely and you see it. Avenir Chrono took good notes in watch design class. You can see the high contrast of black and either the gold or steel (and platinum).

Titanium is also used in the cases and for parts of the bracelets. Inside the watches are Swiss ETA Valjoux 7753 automatic movements. The dials are pretty easy to read and masculine (kind of going for an aviator style look), while the dial plate is machine guilloche engraved. Imagine the diamond versions as you will, with diamonds all over the case and bracelet (but not the face thankfully). Prices for the Avenir Chrono Boss Premiere watches start at about $12,500 and go to $45,000 (for platinum most likely). Opt for the diamond encrusted "Black Snow" models and prices jump to $65,000 - $120,000.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

The aptly named "Wrist Watch Annual" line of yearly guides to the world of watches has now been released for 2010. Somewhere between a book and a magazine, this uber resource is the finest print publication that you can get when it comes to spending time in the world of watches. The guide covers many brands, each with a survey of their new and popular models - complete with images, movements, specs, and prices! The latter of which are hard to find.

The book also features a new pictorial glossary of watch terms both common and obscure. It is now possible for you, with this brief eduction, to know what I am talking about half the time in my many watch-centric articles. I personally give credit to a previous version of Wrist Watch Annual back in 2002, for really acting as the catalyst to my intense passion for watches that I have today. It is a powerfully enjoyable publication, and beautifully made. Price is just $35 direct from the publisher website here. 456 pages of horological enjoyment with 1,400 full color images. I don't say this too often, but the books are almost drool worthy if you are anything like me. After you click over to the publisher's page, you have access to more information as well as screen shots of Wristwatch Annual 2010's select pages. A must have for all new and existing watch lovers out there.

Ariel Adams publishes the luxury watch review site aBlogotoRead.com.

I recently mentioned that Tag Heuer affirmed its commitment to Tiger Woods as a brand ambassador. They publicly stated that they would stick by the super star as a face of the brand despite and alleged transgressions. It now looks like they might have altered their position. This is the second time this month that Tag Heuer has had to "restate" an earlier announcement. The first was in regard to the origin on their new Caliber 1887 movement.

Now Tag Heuer seems to suggest that Tiger Woods may not be in their short term future goals.We have already seen Tag Heuer pull Tiger Wood based ads, but that makes sense in the immediate given the negative publicity of Tiger's current extramarital activities. Now it looks like Tag Heuer is seriously considering their future with the golf superstar. The main reason? Not likely the current scandal. Though it helps lubricate their decision - the main rationale behind Tag Heuer's likely separation from Mr. Woods is his announcement to leave the professional world of golf for some indeterminable amount of time. Tiger's main allure was his ability to draw a large audience when he played on the greens. Now that he will withdraw from the public eye, does he really have immediate value to the popular watch brand? Several months from now when Tiger Woods hasn't been in a golf tournament in months, he will just be another rich guy in a Nike baseball cap (unless they pull out too). The bigger picture is that because Tiger Woods is exiting the world of golf for a while, he is severely jeopardizing his main income stream - endorsements.

Via World Tempus.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Newer brand on the block is Edmond watches, not yet widely in the US but are available. The Swiss watch brand looks like a futuristic cousin of Panerai, and mostly shares their dimensions by having nicely sized 44mm wide steel watch cases that are also available with black or gold PVD finishes. The complex construction of the cases lend themselves well to the overall style of the brand - making for good looking masculine watches that display that sense of Swiss watch design refinement hard to find in the rest of the world. There are a number of models, but each currently shares the signature case design. It also has a special "Lock-ED" lever over the clasp to secure it similar to what you find in Panerai. With the lever locked the watches have 200 meters of water resistance. Crystals on the top and rear of the watch are sapphire.

The pictured model is the Cap Horn in gold PVD and a technical looking, though pleasurable to read face. The bezel is in black PVD with goldtone screws. The overall feel of the watch is a sporty delight that is created by the cohesive rugged character of the watch that seems to borrow from a number of popular watch designs out there (while still being extremely unique in its own right). Movements in the watches are Swiss ETA 2824-2 automatics. Edmond watches are a cool newcomer that certainly deserve some wrist time. The pictured watch is priced reasonably at about $1,900.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.